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Fjällräven, a Swedish Brand Committed to Sustainability
Since its foundation in 1960, Fjällräven has evolved into a globally recognized brand for its durable outdoor clothing and bags. The brand's history is closely tied to its commitment to sustainability and the creation of evermore functional and responsible products.
Originally designed to provide Swedish schoolchildren with a comfortable way to carry their school supplies, the Kånken bag quickly became a staple in Sweden. Its sleek design and construction from durable materials set new standards in the backpack industry. Nowadays, you’ll find them all around the world, in various shapes and colors, in a multitude of scenarios.
At Bulle, we particularly appreciate Fjällräven for its transparency regarding its manufacturing processes and the materials used in its clothing. Fjällräven prioritizes sustainable, eco-friendly, and ethical materials in the production of its products, including recycled polyester, organic cotton and hemp, natural insulation, and more. Wools and down are cruelty-free, and production chains operate under strict codes to prevent child labor, for example. The brand considers itself in constant evolution, by making constant efforts to incorporate more eco-friendly and ethical materials into its product design as technologies advance.
Consult the Fjällräven CSR Report
Furthermore, Fjällräven is actively involved in conservation and nature protection initiatives through its Arctic Fox Initiative project. The idea is to support non-profit organizations with missions of education, conservation, and environmental regeneration.
In North America, Fjällräven is most known for its jackets, clothing, and bags perfectly suited to the harsh climate. Sharing values aligned with ours, Bulle is happy to offer you a vast selection of Kånken bags, as well as several timeless and functional clothing and jackets, flagship features of the Swedish brand. These items will allow you to navigate through the seasons with ease.
