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Veja is a French sneaker brand founded in 2004 that aims to reinvent footwear with an ethical vision.
It uses sustainable materials such as organic cotton, wild Amazonian rubber, vegetable-tanned leather, and recycled plastic.
Veja is committed to fair trade — working directly with producers, paying for crops in advance, and promoting transparency.
Production takes place mainly in Brazil (and increasingly in Europe for the local market) in factories that respect workers’ rights.
Its design is defined by a clean, timeless aesthetic, featuring the iconic “V” logo on the sides of its sneakers.
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