Birkenstock: Tradition and Innovation

For over two centuries, Birkenstock has been synonymous with comfort and quality in the world of footwear. With a rich history and a well-established reputation, the German brand has evolved while preserving its artisanal craftsmanship. This week, we explore the brand's history and why Birkenstock shoes and sandals have been must-haves for 250 years!

A Bit of History...

In 1774, Johann Adam Birkenstock began his shoemaking journey in Germany. However, it was in 1896 that the Birkenstock brand started to take shape, thanks to Konrad Birkenstock, Johann's grandson, who developed the first flexible and supportive insole, which later evolved into the first orthopedic insole, marking a small revolution in the footwear industry.

The Orthopedic Insole

In 1902, Konrad designed the first orthopedic insole, which conformed to the natural shape of the foot. This invention laid the foundation for Birkenstock's philosophy, centered on foot comfort and health. Later, Karl Birkenstock, Konrad's grandson, introduced the first orthopedic insole sandal, the Madrid, which became an icon of the brand.

In the 1970s, Birkenstock experienced international expansion, particularly in North America, where the sandals were embraced by counterculture communities for their comfort and simple design.

Since then, Birkenstock has diversified its products while maintaining its core principles: high-quality materials, ergonomic design, and sustainable production.

Why Choose Birkenstock?

Unmatched Comfort

Birkenstock's reputation is primarily built on comfort. The insoles are designed to support the arch of the foot, helping to maintain proper posture and reduce back and foot pain. Each insole is made of cork and latex, providing natural cushioning and excellent durability.

Durability and Ecology

Durability is at the heart of Birkenstock's concerns. The company strives to minimize its ecological footprint by using high-quality renewable materials and adopting environmentally friendly production practices. For example, the cork used in the insoles is a renewable and biodegradable material. Birkenstock products have always been made in Germany and continue to be today.

Iconic Design

Birkenstock models like the Arizona, Gizeh, and Boston have become timeless classics. Their simple yet effective design has captivated generations of consumers seeking both comfort and style. No wonder Steve Jobs, Leonardo DiCaprio, Brad Pitt, and many other celebrities have worn them!

Adaptability and Comfort

For maximum comfort, Birkenstock offers two widths and two types of insoles to fit all foot shapes. The insole with the black logo is the original and firmer insole, while the insole with the blue logo has the same shape but is softer.

In addition to the regular and soft insoles, Birkenstock often offers two widths. You will find the Regular for normal feet and the Narrow, ideal for those with slim feet.

In Short

Birkenstock is more than just a footwear brand; it's a lifestyle philosophy focused on comfort, quality, and sustainability. For 250 years, Birkenstock has remained true to its values while continually innovating. Whether it's for a casual walk, a workday, or a night out, a pair of Birkenstocks is simply an investment in your well-being!

To find the right pair of Birkenstocks, we recommend visiting our store at 66 Champlain Boulevard for the best advice. If you're already familiar with the brand, you can also order directly from our online store!

We wish you a great summer! ✌️